strategy, craft, and a lot of listening
In 2017, I cofounded Cut Thru to help innovators tell their stories. From startups to enterprises to venture capital, I've worked with deep tech, cleantech, energy infrastructure, and biotech founders to craft brands and presentations that impact and amplify.
Story Design is the discipline. Story architecture becomes a visual system, brought to life through motion, 3D, phygital, and interactive surfaces. Different mediums, one discipline.
Every engagement starts with Story Flow — an open-ended discovery process with founders and executive teams to surface what they actually believe before we shape how they say it.
The codified methodology behind every engagement—from Story Flow discovery to dynamic design systems. Explore the interactive prototype.
See the methodology
Identity is a living organism: brands built to compound across every touchpoint.
motion is exploration—how an idea moves is where it comes alive
Celebrating 30 Gigawatts
This work has helped clients raise over $835M, launch brands from scratch, and move people across platforms. It starts with a conversation.
approaching sea-change with intentionality
Phase3D: a paradigm shift in need of an Identity
bringing sustainability to braids
rebundle: contextualizing impact for investors
from NFT trait to real motocross jersey
mi777: minted, manufactured, shipped worldwide
A story design studio I cofounded—blending narrative strategy, insight frameworks, and high-craft visual design. We've helped clients raise over $835M+ through this work.
Visual narratives for founders building the future—from seed to series and beyond.
Strategic storytelling for organizations operating at scale—where the room and the stakes are biggest.
Identity and visual systems for funds investing in the future of energy, climate, and industry.
Identities built from the ground up—logos, messaging, visual systems—all rooted in research and cultural insight.
Story Flow is an insight-led discovery practice. Narrative architecture and visual craft compound across every surface where belief shifts — decks, sites, launches, the long tail of moments between.
Story Design is the methodology behind every project — insight frameworks that reveal what matters, shaped into a narrative architecture that moves people to act.
Brand systems built from first principles—marks, typography, color, and motion that form a living visual language.
Rebundle—pitch narrative in motion
Prototypes and experiences that don't just present—they invite participation. From interactive Figma flows to coded experiences.
raised through story-driven pitch work
Phase 3D—brand identity in motion
LVAD to HT Paradigm Shift—moving people through narrative
