Branding & Web Design

Buoyant Ventures

A woman-founded Venture Capital firm dedicated to solving sustainability challenges many in their space oversee; approaching solutions from angles most couldn't even conceive.

Brand Identity Website Design Newsletter Climate Tech
Buoyant Ventures brand mark

The Origin Story

Buoyant Ventures was founded by a legendary CleanTech pioneer. She sought to directly implement the changes she wanted seen in the VC + clean energy space.

So she left her well-established firm and launched her own firm—dedicated to staying true to her differentiated vision on how best to address climate change.

She approached my team with a vision + a name: Buoyant.

Together we ideated on what Buoyant meant: Resiliency; Balance; The wholeness + fluidity of water. From which, the Buoyant Ventures' brand + messaging was born.

Buoyant Ventures 3D brand render

Core Brand Values

Resiliency

Built to weather any storm—a brand that embodies the endurance needed to tackle climate change head-on.

Balance

Harmony between innovation and sustainability, between bold action and thoughtful strategy.

Fluidity

The wholeness and fluidity of water—adaptable, powerful, and essential to life itself.

Solve for Today.
Scale for the Future.

About Us

Visual System

Buoyant brand mark system
Buoyant brand card
Buoyant brand application
Climate tech illustration
Buoyant newsletter design
Buoyant website - focus areas
Buoyant website - CTA section

Brand in Motion

Digital Presence

Translating the logo + vision into messaging and a website + digital presences to help maximize deal flow.

Buoyant website - investment thesis
Buoyant website - portfolio companies
Buoyant brand exploration