Branding & Web Design

Buoyant Ventures

A woman-founded Venture Capital firm dedicated to solving sustainability challenges many in their space oversee; approaching solutions from angles most couldn't even conceive.

Brand Identity Website Design Newsletter Climate Tech
Buoyant Ventures brand mark

The Origin Story

Buoyant Ventures was founded by a legendary CleanTech pioneer. She sought to directly implement the changes she wanted seen in the VC + clean energy space.

So she left her well-established firm and launched her own firm — dedicated to staying true to her differentiated vision on how best to address climate change.

She approached my team with a vision + a name: Buoyant.

Together we ideated on what Buoyant meant: Resiliency; Balance; The wholeness + fluidity of water. From which, the Buoyant Ventures' brand + messaging was born.

Buoyant Ventures brand exploration

Core Brand Values

Resiliency

Built to weather any storm — a brand that embodies the endurance needed to tackle climate change head-on.

Balance

Harmony between innovnt-fa and sustainability, between bold actifa and thoughtful strategy.

Fluidity

The wholeness and fluidity of water — adaptable, powerful, and essential to life itself.

Visual System

Buoyant brand mark system
Buoyant brand card
Buoyant brand application
Climate tech illustration
Buoyant animated mark
Buoyant newsletter design
Buoyant website - focus areas
Buoyant website - CTA section

Digital Presence

Translating the logo + vision into messaging and a website + digital presences to help maximize deal flow.

Buoyant website - investment thesis
Buoyant website - portfolio companies
Buoyant website - careers page